January is National Bath Safety Month, and for home improvement contractors, it’s the perfect opportunity to spotlight bath safety upgrades that improve clients’ homes and well-being. While safety is a top priority for many homeowners—especially for families with young children or aging relatives—budget constraints often delay these essential projects. By offering flexible customer financing, you can make safety upgrades more accessible and drive more sales for your business.
Here’s how you can leverage financing as a differentiator and upsell safety-focused clients:
1. Emphasize the Importance of Safety Now, Not Later
Many clients recognize the risks of an unsafe bathroom, from slippery floors to high bathtub edges. Use National Bath Safety Month to educate them on the urgency of addressing these hazards. Frame financing as a way to take immediate action without waiting for a larger budget.
Example Pitch:
“Safety shouldn’t wait. With our flexible customer financing plans, you can upgrade your bathroom today and spread the cost into manageable payments.”
2. Offer Tiered Solutions for Every Budget
Create packages that cater to different budget levels, from basic safety improvements to premium upgrades. Flexible customer financing allows clients to consider higher-end solutions, like walk-in tubs or barrier-free showers, that they might have otherwise ruled out.
Tip: Present financing alongside package options to highlight affordability.
- Basic Package: Grab bars and non-slip flooring
- Mid-Range Package: Anti-scald faucets and motion-sensor lighting
- Premium Package: Walk-in tub with integrated safety features
3. Showcase Real-Life Benefits
Highlight how financing has helped past clients prioritize safety without financial stress. Share testimonials, case studies, or even before-and-after photos of successful bath safety projects.
Key Message: “Our flexible customer financing options have helped families like yours create safer bathrooms that protect loved ones and add long-term value to their homes.”
4. Promote Limited-Time Offers for Bath Safety Month
Create urgency by offering special financing promotions during January. Whether it’s a deferred interest plan or product/service discount, these incentives can motivate clients to commit to safety upgrades.
Example Campaign:
“This Bath Safety Month, protect your home and loved ones with $0 down and no interest for six months on bath safety renovations.”
5. Partner with Trusted Financing Providers
If you don’t already offer flexible customer financing, consider partnering with a reputable provider. A seamless financing process builds client trust and removes barriers to closing deals. Remember to highlight key benefits, such as fast approvals and flexible repayment terms.
Take the Lead on Bath Safety
Combining expert craftsmanship with affordable financing options positions your business as the go-to resource for bath safety solutions. While January is a great time to think about bath safety, these strategies can help your business grow throughout the year.
Ready to start? Contact your financing partner or explore options to integrate financing into your sales strategy. When you make safety affordable, everyone wins.
Partner Forward with Salal Dealer Direct
We team up with contractors nationwide to provide their customers with affordable and flexible customer financing for various solar and home improvement projects.
We can offer some of the most competitive rates and dealer fees because we’re part of a member-owned credit union. That means our profits return to our members—and business partners—through lower rates and fewer fees.
Our Dealer Direct Financing programs feature:
- An online loan application with fast credit decisions and a high approval rate.
- Terms and loan amounts are available to fit various budgets and project sizes.
- Partners pay ZERO dealer fees on our standard program.
How to Start Offering Salal Dealer Financing to Customers
We’re serious about helping your business grow with fast funding times and personalized support from a dedicated and experienced team of lending specialists. To get started, our dealer application process requires these documents:
- Completed dealer questionnaire
- Current income statement and balance sheet
- Copy of business license and/or contractor’s license
