Supporting Women in Construction: A Guide for Contractors

3.5-minute read | March 18, 2025

Women in construction play a vital role in shaping the industry’s future, yet they still face challenges in career growth, workplace culture, and leadership opportunities. While more women are entering the field, they remain underrepresented in key roles.

Contractors and business owners can take meaningful steps to ensure that women in construction have the resources, support, and opportunities they need to thrive. Here’s how companies can create a stronger, more welcoming environment for women in the industry.

1. Build a Supportive Workplace

A positive work environment benefits everyone, and fostering a culture that respects and values all employees helps attract and retain top talent. Contractors can:

  • Encourage Open Communication – Make sure all employees feel comfortable sharing their ideas, feedback, and concerns.
  • Enforce Strong Workplace Policies – Establish clear guidelines to prevent discrimination and harassment, ensuring that all team members are treated with professionalism and respect.

2. Offer Career Growth and Leadership Development

Many women in construction struggle to find clear pathways to leadership roles. Companies can help by:

  • Expanding Training and Apprenticeship Programs – Partnering with trade schools and industry organizations can help more women enter the field and develop their skills.
  • Investing in Leadership Coaching – Providing women in construction with mentorship and professional development opportunities can help them move into higher positions.
  • Ensuring Fair Promotion Practices – Make sure project assignments, raises, and leadership roles are awarded based on skill and experience.

3. Attract and Retain More Women in the Field

A strong workforce includes people from different backgrounds and experiences. To encourage more women to join and stay in construction, companies can:

  • Broaden Recruitment Efforts – Work with schools, trade associations, and organizations that support women in construction to reach a wider pool of candidates.
  • Use Clear and Welcoming Job Listings – Avoid language that may discourage women from applying and focus on skills and qualifications.
  • Conduct Regular Pay Reviews – Ensure that compensation is fair and consistent across roles and experience levels.

4. Support Women-Owned Businesses and Suppliers

Beyond hiring, contractors can strengthen the industry by working with more women-led businesses. This can be done by:

  • Partnering with Women-Owned Contractors and Vendors – Seek out businesses that bring expertise and value to projects.
  • Encouraging Supplier Networks to Include More Women-Led Firms – Strengthen relationships with vendors who actively support women in the field.
  • Showcasing Women-Led Projects – Highlighting successful work led by women in construction can help open doors for future projects.

5. Provide Mentorship and Guidance

Guidance from experienced professionals can make a significant impact on career success. Companies can:

  • Establish Mentorship Programs – Connecting experienced professionals with newcomers helps pass down knowledge and skills.
  • Encourage Leadership Support – Leaders in the industry should actively support and advocate for women in construction, offering advice and career development opportunities.
  • Create Employee Resource Groups – A network for women in the workplace provides community, support, and opportunities for professional growth.

6. Recognize and Celebrate Contributions

Acknowledging the work and leadership of women in construction strengthens the industry and encourages future generations to join. Companies can:

  • Highlight Women in Leadership Roles – Share success stories through company newsletters, websites, and social media.
  • Participate in Women in Construction Week – Dedicate time to recognizing and celebrating the impact of women in the industry.
  • Establish Awards and Recognition Programs – Implement internal initiatives to celebrate accomplishments and milestones.

7. Advocate for a Stronger Industry

Contractors and business leaders have the power to shape the future of construction by:

  • Engaging with Industry Groups – Supporting organizations that help women in construction gain skills, training, and networking opportunities.
  • Encouraging Policy Changes – Advocating for fair hiring practices, pay equity, and workplace policies that benefit all workers.
  • Educating Clients and Partners – Encouraging stakeholders to work with businesses that actively support women in construction.

Women in construction bring fresh perspectives, strong leadership, and new ideas that help the industry grow. By creating a workplace where all employees can succeed, companies benefit from stronger teamwork, better problem-solving, and a more skilled workforce. Taking these steps to support women in construction ensures a more dynamic and successful future for the industry as a whole.

Partner Forward with Salal Dealer Direct

We team up with contractors nationwide to provide their customers with affordable and flexible customer financing for various solar and home improvement projects.

We can offer some of the most competitive rates and dealer fees because we’re part of a member-owned credit union. That means our profits return to our members—and business partners—through lower rates and fewer fees.

Our Dealer Direct Financing programs feature:

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How to Start Offering Salal Dealer Financing to Customers

We’re serious about helping your business grow with fast funding times and personalized support from a dedicated and experienced team of lending specialists. To get started, our dealer application process requires these documents:

  • Completed dealer questionnaire
  • Current income statement and balance sheet
  • Copy of business license and/or contractor’s license

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