For good reason, October is known as National Kitchen and Bath Month. As the holidays approach, homeowners nationwide are eager to spruce up their spaces and make them more functional, festive, and inviting.
This season provides the perfect opportunity for businesses in the home improvement industry to assist customers in achieving their dream kitchen. Here are eight ways to help your customers build the kitchen of their dreams:
Understand the Importance of Kitchens
Kitchens aren’t just utilitarian spaces; they’re the heart and soul of a home. The kitchen is where families gather for meals, celebrations, and creating memories. Recognizing these spaces’ emotional and functional significance can help businesses better understand their customer’s needs and aspirations.
Highlight Financing Options Early
When promoting kitchen remodeling services, highlight financing options upfront. This ensures potential customers are aware they have accessible means to achieve their dream kitchen without draining their savings.
Offer Tailored Financing Plans
Every customer’s financial situation and project scope are unique. Offering tailored financing plans – be it zero-interest plans, extended payment options, or deferred interest – can make a difference in helping homeowners make their dream kitchen project a reality.
Showcase Before-and-After Scenarios
Use your marketing materials to show previous transformations. Visual storytelling, especially showing before-and-after photos alongside financing details, can illustrate to homeowners the possibilities within reach.
Educate on the Return on Investment (ROI)
Your pitch is a great time to remind customers that kitchen renovations aren’t just about aesthetics but also about boosting home value. A modernized kitchen can offer a considerable ROI when selling a home. Combined with affordable financing, this becomes a persuasive argument for homeowners on the fence about a renovation.
Host Workshops and Seminars
National Kitchen and Bath Month is an excellent time to host educational events. Workshops or seminars can cover topics like the latest design trends, DIY tips, or the ins and outs of home improvement financing. This provides valuable information and positions your business as an industry leader.
Celebrate Success Stories
Throughout the month, share success stories from satisfied customers who have transformed their kitchens using your products or services. Testimonials build trust and inspire others to embark on their renovation journey.
Partner with Designers and Contractors
Partnerships with designers, contractors, and home improvement lenders can be mutually beneficial. While they offer design and execution expertise as well as financing, you can offer your customers an end-to-end solution. This comprehensive package can be very appealing to homeowners.
Partner Forward with Salal Dealer Direct
We team up with contractors nationwide to provide their customers with affordable financing for various solar and home improvement projects.
We can offer some of the most competitive rates and dealer fees because we’re part of a member-owned credit union. That means our profits return to our members—and business partners—through lower rates and fewer fees.
Our Dealer Direct Financing programs feature:
- An online loan application with fast credit decisions and a high approval rate.
- Terms and loan amounts are available to fit various budgets and project sizes.
- Partners pay ZERO dealer fees on our standard program.
How to Start Offering Salal Dealer Financing to Customers
We’re serious about helping your business grow with fast funding times and personalized support from a dedicated and experienced team of lending specialists. To get started, our dealer application process requires these documents:
- Completed dealer questionnaire
- Current income statement and balance sheet
- Copy of business license and/or contractor’s license